Website Design & Best Practices

1. How much does a website design cost?

Since every business is unique, every website should be, too. We specialize in custom website design, and each design has its own set of features, functions and style. Because of this, it is difficult to give a general quote. Once we understand your business needs, we will propose a firm quote.

2. Are there any hidden costs?

No. Your design quote is firm. Website design can be an evolutionary process, and occasionally the scope of a project may change once underway. If additional features or functionality are requested after the project has begun, we may need to re-evaluate the initial quote.

3. How long does the design process take?

There are many factors that can contribute to the turnaround time of a website design. The size and functionality of a site, as well as the development of content have a big impact on the time frame. When we quote the cost, we will quote a realistic timeframe based on the size/functionality and content needed to complete the design. For most projects, we try to work within a 6-week time frame provided we have all necessary content at the start.

4. Will my website be search engine-friendly?

We ensure that all the best SEO practices are employed during the design of your site. Will you show up on the first page of Google? We hope so, but no one can guarantee that (if they do, run for the hills!). There is, in fact, much more to ranking well with search engines that is outside of web design. We have a Search Engine Optimization department to help your organic and local search needs once your website is deployed.

5. Can you host my website?

Yes, we can. Two Oceans Digital offers all-inclusive hosting: unlimited space, unlimited data transfer, 20 e-mail addresses, website statistics and a dedicated account manager all in a safe Network Neighborhood.

6. Do I need to have a mobile-friendly site?

Half of all Internet traffic is mobile. Mobile visitors are motivated, and if they do not find what they need or have difficulty navigating your site on a mobile device, they will leave. To ensure your mobile visitors have a good experience on your site, a mobile site or reactive site is a necessity. Mobile websites are typically designed to showcase a small percentage of the content you would normally find on a full desktop website. And reactive web sites respond to the screen size of users and display accordingly. Readability and ease of use make it easier for consumers to take action.

7. Should I have a blog? I’m way too busy to keep up with a blog and social media.

Yes! It can help drive traffic to your website. Chances are you have a few pages on your website that are rarely or ever updated – Contact Us page, About Us page, etc. The benefit of having a blog is that it shows constant change on your site and it assists in rankings for the pages that otherwise remain static. Each time you publish a blog post, one more page is being indexed on your site and indicates to the search engines that your website is active and that they should be checking in frequently. All new indexed pages give you an opportunity for driving traffic to your site and showing up in the search engines. Each time you write in a blog post, you’re creating content that people can share on their social networks!

8. What makes a good website?

For internet success, you must have a presence! Your website represents who you are and what you offer. Key elements include:

  • Responsive site design
  • Branding
  • Clear calls-to-action
  • Ease of navigation
  • Prominent contact info
  • Social Media
  • Video – compatible on all browsers
  • E-commerce or online booking, if applicable
  • Blog
  • Conversion tracking
  • Search, Social and E-mail Marketing strategies to get users to your site

9. How do I know what my advertising is doing for me?

Digital advertising is highly track-able, which allows you to attribute sales and other measures of success to individual components of your marketing mix. We continually monitor your advertising portfolio to ensure the most optimum allocation of resources.

Search Advertising

1. Will having an ad with Google improve my organic results?

No, they are not related. Google AdWords is independent of organic search results. Google AdWords ads can be used to gain immediate placement on Google where your site does not rank well organically. These ads augment your search placement. In cases where your site does rank highly organically, having an ad run for the same keywords will increase your change of earning the click on the page by 60%.

2. I just received a call from Google, and they said they can guarantee me first page positioning. Should I agree?

Run! First, Google does not make outbound calls. They barely take inbound ones. Second, no e-marketer can guarantee positioning. These guarantees always come up short, and they often end up costing the client money and worse, their rankings. Tip: Google has 5-digit extensions, so if you received a call-back number without this, you are likely calling a third party.

3. Will having a Google+ page improve my organic rankings?

Yes. You heard it here, and we heard it direct from Google. Having an active social presence on Google+ will contribute to better organic rankings.

4. In Google AdWords, what do others spend on their budget? You just have to have a large budget to compete, right?

No. With Google AdWords, although budget and bids factor into the equation, Google awards placement based on Quality Score. This figure is based on how relevant your chosen keywords are to your ads, and how relevant your ads are to your landing page. Click-through rate also impacts Quality Score. A high Quality Score results in a high Ad Rank, which will earn your campaign better placement at a lower cost.

5. I was guaranteed first page of Google for $600/month. Is that good?

First, it is important to ask what portion of that $600 goes toward your ad spend vs. your management. Many companies are not transparent in regards to where your budget is allocated. You should know exactly how your budget is spent. Second, regarding guarantees, see #2 above. Third, for what keywords are they guaranteeing placement? The keywords being used to trigger your ads must be highly relevant to your business, or else they have no merit or value to you.

Search Engine Optimization

1. How is page rank formulated?

Google’s algorithm factors hundreds of unique components to deliver the best search results. Ever-evolving search results are determined by relevancy (i.e. geographic location, previous search history) and are ranked by website quality (i.e. user experience, having original and quality content, inbound links, citations, relevant keywords, and an active social media presence).

2. My website ranks on the first page when I search for my business online; but when my friend searches, my site does not appear. How will I know how my site actually ranks?

Every browser will yield different results based on search history, geographic location and whether a user is logged in to a Google account, for example. To gauge how a site ranks on average across the Web, we employ industry tools and reporting. We rely on these tools to document your site’s average rankings and progress.

3. With Google’s algorithm constantly changing, how does Two Oceans Digital stay in the know of the newest trends of SEO and Google AdWords?

To stay ahead of this ever-changing industry, we leverage only “white hat” practices, are constantly receiving information from industry experts and resources, and we maintain our certifications and status as a Google Partner. Our partnership with Google affords us extra support, additional training and insight we pass along to our clients.

E-mail Marketing

1. What are the best practices to grow my e-mail contact list?

  • Highlight relevant and quality content to engage both new and old subscribers
  • Encourage your current subscribers and business contacts to share or forward your e-mail campaign
  • Target your social media contacts via LinkedIn, Facebook, Twitter and Google+
  • Promote contests and giveaways both online and at your physical location

2. Why does Two Oceans Digital prefer to group my contact list?

The more relevant the e-mail is, the more likely your subscribers are to open, read and forward your e-mail. By targeting your contact lists by demographic, survey responses, and other data, you are able to better engage your audience and spark more interest.

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