Highlight relevant and quality content to engage both new and old subscribers Encourage your current subscribers and business contacts to share or forward your e-mail campaign Target your social media contacts Promote contests and giveaways both online and at your physical location
With Google’s algorithm constantly changing, how does Two Oceans Digital stay in the know of the newest trends of SEO and Google Ads?
To stay ahead of this ever-changing industry, we leverage only “white hat” practices, are constantly receiving information from industry experts and resources, and we maintain our certifications and status as a Google Partner. Our partnership with Google affords us extra support, additional training and insight we pass along to our clients.
Google’s algorithm factors hundreds of unique components to deliver the best search results. Ever-evolving search results are determined by relevancy (i.e. geographic location, previous search history) and are ranked by website quality (i.e. user experience, having original and quality content, inbound links, citations, relevant keywords, and an active social media presence).
In Google Ads, what do others spend on their budget? You just have to have a large budget to compete, right?
No. With Google Ads, although budget and bids factor into the equation, Google awards placement based on Quality Score. This figure is based on how relevant your chosen keywords are to your ads, and how relevant your ads are to your landing page. Click-through rate also impacts Quality Score. A high Quality Score results in
I just received a call from Google, and they said they can guarantee me first page positioning. Should I agree?
Run! First, Google does not make outbound calls. They barely take inbound ones. Second, no e-marketer can guarantee positioning. These guarantees always come up short, and they often end up costing the client money and worse, their rankings. Tip: Google has 5-digit extensions, so if you received a call-back number without this, you are likely