Frequently Asked Questions

Do We Have Certification & Accreditation?2020-11-03T10:30:18-05:00

Yes. We are a full-service digital marketing agency and certified Google Partners! Two Oceans Digital has been recognized as a leader in Digital Marketing for the Keys for over 20 years. Our Team are Google Analytics Certified Individuals – you can check our awards page for more info on what we have been up to!

How Do I Get Started?2020-11-03T10:30:40-05:00

Before you sign or commit to anything, we can have a call or meet to learn more about your needs and goals, clients, and industry.

Am I Locked In?2020-11-03T10:31:00-05:00

Never! All our contracts and services agreements are on a month to month plan. There are no hidden fees for cancelling – we just require 30 days’ notice.

Is there a minimum starting budget?2020-11-03T10:31:22-05:00

We do not have any monthly minimums or required “buy in” packages. Our ability to handle all budgets (big, small and in-between) sets us apart. Each client’s campaign is evaluated individually based off their goals, needs, and ability. It you can’t afford a comfortable monthly marketing budget, we can work with you directly on your options.

What is SEO?2020-11-03T10:31:51-05:00

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results – and to ensure your website gets found to make that incoming traffic convert to increased sales & business.

Can I Stop and Start SEO Services As I Go?2020-11-03T10:32:20-05:00

We would not recommend starting and stopping Search Engine Optimization. SEO is not a sprint, it is a marathon, and results take time to develop and its through continual efforts that those results keep up. By stopping, you will lose results that someone else, such as your competition, will take advantage of and rise above you, and reach your potential customers first.

How Long Does It Take To Rank?2020-11-03T10:32:39-05:00

It depends, it can take 2-3 months to start seeing significant rankings. These timelines can vary depending on your type of business, campaign goals, and much more.

What Is Pay-Per-Click?2020-11-03T10:33:06-05:00

PPC (or Pay-Per-Click) is a model of digital marketing where the advertiser pays a fee every time one of their ads are clicked. PPC is an effective way to bring people to your website and can be very profitable is managed correctly.

What Is Google Ad?2020-11-03T10:33:29-05:00

Google Ads allows businesses to create ads that will show on Google’s search engine results and other related properties. Google Ads is a PPC platform where users bid on keywords and pay each time a user clicks on their ad.

How Do We Manage Your PPC Campaigns?2020-11-03T10:33:45-05:00

After the account has been set up and we’ve performed thorough Keyword Research to identify your most profitable keywords we will make adjustments to your campaign – we have packages that can do this daily, weekly, or once a month. These changes include (not limited to) adding additional and excluding negative keywords, refine landing pages, and demographic targeting.

Why Should I Use A Web Design Company?2020-11-03T10:35:05-05:00

Your website is a representation of your business and we know that you are presented with many different options. Since every business is unique, every website should be, too. We specialize in custom website design, and each design has its own set of features, functions and style.

Does My Website Need To Be Mobile Friendly?2020-11-03T10:35:27-05:00

Yes, 100%! Approximately over half of traffic on search engines is from mobile devices like phone and tablets. If your website is not mobile friendly, you are turning away potential customers and leads. All of our websites are responsive, modern, and equipped with up to date best practices.

How Do I know how my Website ‘Scores’?2020-11-03T10:35:48-05:00

We can scan your site and provide a full evaluation of how your current site is performing. We look at page speed, security, mobile friendliness, search engine visibility and more.

How Long Do Web Design Project Take?2020-11-03T10:38:50-05:00

Everyone project is different – there are many factors that can contribute to the turnaround time of a website design. The size and functionality of a site, as well as the development of content have a big impact on the time frame. When we quote the cost, we will quote a realistic timeframe based on the size/functionality and content needed to complete the design. For most projects, we try to work within a 6-week time frame provided we have all necessary content at the start.

Will my website be search engine-friendly?2020-11-03T10:39:02-05:00

We ensure that all the best SEO practices are employed during the design of your site. Will you show up on the first page of Google? We hope so, but no one can guarantee that (if they do, run for the hills!). There is, in fact, much more to ranking well with search engines that is outside of web design. We have a Search Engine Optimization department to help your organic and local search needs once your website is deployed.

Can you host my website?2020-11-03T10:37:52-05:00

Yes, we can. Two Oceans Digital offers all-inclusive hosting.

What makes a good website?2020-11-03T10:39:52-05:00

For digital success, you must have a presence! Your website represents who you are and what you offer. Key elements include:

  • Responsive site design
  • Branding
  • Clear calls-to-action
  • Ease of navigation
  • Prominent contact info
  • Social Media
  • Video – compatible on all browsers
  • E-commerce or online booking, if applicable
  • Blog
  • Conversion tracking
  • Search, Social and E-mail Marketing strategies to get users to your site
How do I know what my advertising is doing for me?2020-11-03T10:40:13-05:00

Digital advertising is highly track-able, which allows you to attribute sales and other measures of success to individual components of your marketing mix. We continually monitor your advertising portfolio to ensure the most optimum allocation of resources.

I just received a call from Google, and they said they can guarantee me first page positioning. Should I agree?2020-11-03T10:40:49-05:00

Run! First, Google does not make outbound calls. They barely take inbound ones. Second, no e-marketer can guarantee positioning. These guarantees always come up short, and they often end up costing the client money and worse, their rankings. Tip: Google has 5-digit extensions, so if you received a call-back number without this, you are likely calling a third party.

In Google Ads, what do others spend on their budget? You just have to have a large budget to compete, right?2020-11-03T10:41:10-05:00

No. With Google Ads, although budget and bids factor into the equation, Google awards placement based on Quality Score. This figure is based on how relevant your chosen keywords are to your ads, and how relevant your ads are to your landing page. Click-through rate also impacts Quality Score. A high Quality Score results in a high Ad Rank, which will earn your campaign better placement at a lower cost.

How is page rank formulated?2020-11-03T10:41:30-05:00

Google’s algorithm factors hundreds of unique components to deliver the best search results. Ever-evolving search results are determined by relevancy (i.e. geographic location, previous search history) and are ranked by website quality (i.e. user experience, having original and quality content, inbound links, citations, relevant keywords, and an active social media presence).

With Google’s algorithm constantly changing, how does Two Oceans Digital stay in the know of the newest trends of SEO and Google Ads?2020-11-03T10:41:55-05:00

To stay ahead of this ever-changing industry, we leverage only “white hat” practices, are constantly receiving information from industry experts and resources, and we maintain our certifications and status as a Google Partner. Our partnership with Google affords us extra support, additional training and insight we pass along to our clients.

What are the best practices to grow my e-mail contact list?2020-11-03T10:42:26-05:00
  • Highlight relevant and quality content to engage both new and old subscribers
  • Encourage your current subscribers and business contacts to share or forward your e-mail campaign
  • Target your social media contacts
  • Promote contests and giveaways both online and at your physical location

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