Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy, at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Although Paid Search is a sensible solution, it’s one that is complex and ever-changing. As a professional management firm that understands the challenges of this ever-evolving market, Two Oceans Digital invests the time and resources necessary to stay current on changing trends. We are a Google Partner, and we develop and manage campaigns across Google, Bing, and Yahoo! search engines.
Two Oceans Digital serves businesses of all sizes & manages thousands of dollars in PPC advertising spend, specializing in different areas of PPC world:
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Expertise in managing display ad units (image ads) across the Google Display Network (including YouTube), Amazon Advertising, programmatic platforms, and more. We leverage retargeting, behavioral targeting, curated site and channel lists, custom audiences and more to create brand recognition through high-impact creative.
We offer expertise in managing video ads, TrueView In-Stream Ads, TrueView Discovery Ads, YouTube Bumper Ads, and programmatic platforms, using A/B testing creatives for both awareness and direct response.