Search Engine Marketing

Search | Display | Video Advertising

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy, at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

Although Paid Search is a sensible solution, it’s one that is complex and ever-changing. As a professional management firm that understands the challenges of this ever-evolving market, Two Oceans Digital invests the time and resources necessary to stay current on changing trends. We are a Google Partner, and we develop and manage campaigns across Google, Bing, and Yahoo! search engines.

Two Oceans Digital serves businesses of all sizes & manages thousands of dollars in PPC advertising spend, specializing in different areas of PPC world:

SEARCH
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

DISPLAY
Expertise in managing display ad units (image ads) across the Google Display Network (including YouTube), Amazon Advertising, programmatic platforms, and more. We leverage retargeting, behavioral targeting, curated site and channel lists, custom audiences and more to create brand recognition through high-impact creative.

VIDEO ADVERTISING
We offer expertise in managing video ads, TrueView In-Stream Ads, TrueView Discovery Ads, YouTube Bumper Ads, and programmatic platforms, using A/B testing creatives for both awareness and direct response.

Our search engine marketing includes the following:

  • Professional Management. Top to bottom management of your account from keyword selection to ongoing refinements and negative keyword management.

  • Setup New Account or Onboard Existing Account. For new accounts, we start fresh and build the best possible account from day one. For existing accounts, we create a strategy to bring your account to where it needs to be without trashing anything positive that may already exist.

  • Up to $150 ad spend credit. For new accounts only.

  • Ad Copy Writing & Optimization. We write expert ad copy on all our accounts. We start with 3-5 ads per ad group, then continuously test new variants to make sure we’re squeezing out the absolute highest Click-Through Rate possible.

  • Business Goal Definition and Conversion Setup. We work with you to identify your lead generation goals, whether they are phone calls, emails, sales, or some other action such as a newsletter signup.

  • Tracking Code Installation. We install all tracking codes on your website and make any advanced connections necessary so that your Goals & Conversions data passes back into your reports.

  • Call Tracking Setup. We set up call tracking to ensure that every phone call into your business is tracked as a lead attributed to the correct source. Additional fees apply for usage.

  • Remarketing Ads. To make sure you’re getting the absolute lowest cost per acquisition, we set up Retargeting on all campaigns, if applicable.

  • Custom Reporting. We provide you with monthly performance report, together with campaign growth recommendations by our PPC expert.

PPC Management Pricing

From $200/month

Plus Setup Fees (from $300)

Contact Us to Get Started

Let’s Chat!