Highlight relevant and quality content to engage both new and old subscribers Encourage your current subscribers and business contacts to share or forward your e-mail campaign Target your social media contacts Promote contests and giveaways both online and at your physical location
With Google’s algorithm constantly changing, how does Two Oceans Digital stay in the know of the newest trends of SEO and Google Ads?
To stay ahead of this ever-changing industry, we leverage only “white hat” practices, are constantly receiving information from industry experts and resources, and we maintain our certifications and status as a Google Partner. Our partnership with Google affords us extra support, additional training and insight we pass along to our clients.
Google’s algorithm factors hundreds of unique components to deliver the best search results. Ever-evolving search results are determined by relevancy (i.e. geographic location, previous search history) and are ranked by website quality (i.e. user experience, having original and quality content, inbound links, citations, relevant keywords, and an active social media presence).
In Google Ads, what do others spend on their budget? You just have to have a large budget to compete, right?
No. With Google Ads, although budget and bids factor into the equation, Google awards placement based on Quality Score. This figure is based on how relevant your chosen keywords are to your ads, and how relevant your ads are to your landing page. Click-through rate also impacts Quality Score. A high Quality Score results in
I just received a call from Google, and they said they can guarantee me first page positioning. Should I agree?
Run! First, Google does not make outbound calls. They barely take inbound ones. Second, no e-marketer can guarantee positioning. These guarantees always come up short, and they often end up costing the client money and worse, their rankings. Tip: Google has 5-digit extensions, so if you received a call-back number without this, you are likely
Digital advertising is highly track-able, which allows you to attribute sales and other measures of success to individual components of your marketing mix. We continually monitor your advertising portfolio to ensure the most optimum allocation of resources.
For digital success, you must have a presence! Your website represents who you are and what you offer. Key elements include: Responsive site design Branding Clear calls-to-action Ease of navigation Prominent contact info Social Media Video – compatible on all browsers E-commerce or online booking, if applicable Blog Conversion tracking Search, Social and E-mail Marketing
Yes, we can. Two Oceans Digital offers all-inclusive hosting.
We ensure that all the best SEO practices are employed during the design of your site. Will you show up on the first page of Google? We hope so, but no one can guarantee that (if they do, run for the hills!). There is, in fact, much more to ranking well with search engines that
Everyone project is different - there are many factors that can contribute to the turnaround time of a website design. The size and functionality of a site, as well as the development of content have a big impact on the time frame. When we quote the cost, we will quote a realistic timeframe based on