How To Choose the Best Digital Marketing Agency in Florida
Growing your business means positioning your brand in the best places. With digital marketing, you can create meaningful relationships with your customers through phone, social media, email, online, and more. Good companies know how to develop the best content. However, great companies deliver it in a way that best captures the customer’s attention.
Your business can constantly improve when it comes to digital marketing. Whether you perform marketing in-house or outsource it, there are several benefits to having a reliable digital marketing strategy. This article provides everything you need to know about the digital marketing landscape. We also cover the most critical things to look for in a digital marketing agency Florida.
Why Is Digital Marketing Important to Your Business in Florida?
There are several reasons why a sound digital marketing strategy is necessary for long-term business success. Digital marketing is the critical ingredient in connecting your brand with your customers. Your brand needs to stay at the forefront of customers’ minds. A reliable digital marketing strategy positions your brand where your customers’ attention is.
Here are several other reasons why digital marketing is beneficial for your business.
Affordable
Depending on your strategy, digital marketing is much more cost-effective than other traditional methods. Your advertising expenses may increase for more exposure, but you tend to get the most bang for your buck with digital marketing. You can also enjoy free, organic forms of digital marketing. These methods include social media content creation, post-re-sharing, and commenting on other social media posts.
Mobile Attention
Around 85% of Americans have a smartphone. If you want to gain the most brand visibility, you must have a digital marketing strategy that reaches customers through the phone. Whether it is social media content, search engine optimization, or social media targeted ads, you will get the most ROI through the phone.
Several Digital Marketing Choices
Digital marketing channels are flexible for your business needs. You could invest in email marketing, banner advertising, social media posting, content marketing, or Facebook or Instagram ads. The sky’s the limit for your marketing team. Depending on your budget and target market, you can boost brand recognition, sales, and customer loyalty.
Direct Engagement
Another benefit of digital marketing is the ability to interact with customers. You can engage with your fans through social media comments, website messenger, and online reviews. Customers need to know you care. Digital marketing allows your business to show your customers that you value them. When you use digital marketing to engage with your customers, you can build a strong community.
Trackable
Data always tells you a critical story. Apart from direct communication with customers, digital marketing enables you to analyze customer activities. You can assess which content types and advertisements your customers engaged with the most. There are also easy ways to identify which campaigns produced the most sales. Knowing this information will enable you to redirect your marketing dollars toward profitable channels.
Digital Marketing Tactics that Florida Companies Use
If you want your business to thrive, you must compete for your customer’s attention. So, what are the strategies that digital marketing companies in Florida are using?
Social Media
Social media is the most cost-effective digital marketing strategy. Not only is it free to use, but it allows your brand to build trust with your audience. You can explore several channels like Facebook, Instagram, Twitter, Pinterest, and more. It all depends on where your customers hang out the most.
So, what do you post on social media? There are many topics to explore, but the most critical goal of social media is simple: provide value to your audience. Here are some examples of content to drive engagement, sales, and brand loyalty:
- Promotions – let your followers know about upcoming discounts, giveaways, and seasonal sales.
- Contests and giveaways – offer free products through drawings and contests that incentivize your followers to share your brand.
- Educational – share articles, tutorials, and informational guides that boost your followers’ knowledge about a topic.
- Company updates – share exciting product releases, partnerships, and business news.
- Employee spotlights – tell the world about your employees.
SEO
SEO, also known as search engine optimization, is a collection of practices that aim to boost your brand position and appearance through search results. When customers ask Google a question, a list of websites will pop up, based on the SEO strength of their website. When you place content on your web pages that answer search engine questions, your brand awareness will rise.
SEO is an organic tool that is cost-effective. Focus on writing optimized content throughout your company’s product pages, blogs, and homepage content. If your pages answer the top questions a search engine receives, your website will eventually show up on the first page of Google search results.
Photo and Video
Written content is excellent, but photos and video are the future. Your customers spend a lot of time scrolling through social media. However, their attention span is limited. Therefore, your social media team needs to create compelling content. Videos are the best way to capture and retain attention.
There are several ways to incorporate video into your social media strategy. Post content about a “day in the life” at your office or facility. Record customer testimonials and post them throughout your socials. Capture meaningful content for your customers using your product or service. There are numerous ways to showcase your brand through photos and video.
One of the best ways to stay relevant in your customers’ eyes is through email marketing. The first step is to build an email list of your loyal followers and fans. To do so, you must collect an email address through your website, online forms, registration, and in-person events. Your email list could serve as a loyalty group that receives a head up on upcoming promotions, sales, and company news.
Things to Consider When Choosing a Digital Marketing Agency
If you decide to partner with an external digital marketing agency Florida, there are several things you need to consider. The most important thing is to choose a business that understands your unique value proposition, as well as the motivations of the local market. Here are some other critical things you should consider about your future digital marketing agency.
Experience and Background
How long has the digital marketing agency been around? You want to prioritize firms that have a proven track record of success. The employee backgrounds are equally important. Identify who the key leaders of the company are, and where they have served. Experience is critical in making sure your brand grows.
Location
If you are a small to mid-sized business, the firm’s location is essential. While you can utilize teleconferencing methods or not, you will need to engage face-to-face with the firm. Having an accessible Florida internet marketing company will allow you to strengthen the relationship.
A local digital marketing company will also have a much better gauge of the local market. The firm might also have pre-existing relationships with community groups, organizations, and influencers. These partnerships will give your business bonus access.
Current and Past Clients
What clients does the digital marketing firm currently serve? Big-name clients are great, but you should also look at the smaller clients. Examine the past work the firm did for these clients, and then see if it aligns with your goals. Doing so will provide you with an accurate example of what you can expect.
It would also be wise to contact some of the current clients to see what the customer service is like. What is it like to work with a digital marketing firm? Talking to current clients will give you a solid understanding of the communication style of the firm.
Main Services
One of the basic things to understand is the list of core services the digital marketing firm offers. Do their solutions match your long-term marketing goals? Does the firm specialize in something you are looking for? If the firm offers too many services, it could also mean the quality will be average for each. These are all things to consider when choosing the perfect digital marketing partner.
Digital Marketing Techniques
Is the firm attune to the newest, most effective digital marketing techniques? A solid digital marketing firm is constantly researching where consumers’ attention lies. They will reverse-engineer this into innovative strategies for your brand.
When you vet your different digital marketing firm choices, ask them what techniques they currently use. While the company cannot give all its secrets away, it is important to know what you are working with.
Price
Price will always be a consideration. Your business most likely has a budget for several areas of its operations, and marketing is another important line item. Price will be a solid indicator of the quality of work, but you also want to make sure you obtain the most value.
Ask the potential firm what their fee structure is and payment methods. To ensure you are doing your due diligence, ask the firm what justifies their pricing numbers. It is also worth it to see if the firm would negotiate with your business on price.
Approach and Attitudes
Besides testimonials from past clients, the industry awards another solid proof of quality for the digital marketing firm. A list of awards will show that the firm is successful at what they do. It also shows how the industry respects their work. Evaluate where the awards were from, what went into the selection process, and how many total awards the company has.
Just because a company has no awards, does not mean it is not successful. The most important accolades are from current and past customers. The impression a firm makes on the client is far more indicative of its service. Scan online for reviews, testimonials, and examples of work.
Awards and Accolades
Besides testimonials from past clients, industry awards provide another solid proof of quality for the digital marketing firm. A list of awards will show that the firm is successful at what they do. It also shows how the industry respects their work. Evaluate where the awards were from, what went into the selection process, and how many total awards the company has.
Just because a company has no awards, it does not mean it is not successful. The most important accolades are from current and past customers. The impression a firm makes on the client is far more indicative of its service. Scan online for reviews, testimonials, and examples of work.
Why Two Ocean Digital Is the Best Solution for You
When it comes to marketing your business, trust the specialists at Two Ocean Digital. Our dedicated team is passionate about helping small to midsize businesses with an affordable digital strategy. We perfected a formula focused on web design, search engine marketing (SEM), search engine optimization (SEO), social media management, video, and photo content, and other creative advertising services.
We also utilize our strong relationships in Florida with the county tourist development to showcase your brand. Our team truly understands the needs and motivations of the local market. The goal is to connect your solutions with the people who are ready to learn more about your company.
We are grateful to be a part of your journey. Give us a call at (305) 292-1880 or touch base with us through our online form!
Final Wrap Up
As you can see, several factors go into a sound digital marketing strategy. The most important thing to remember is to establish a trustworthy relationship with your customers. Provide value through your content and position it in a way that best serves the customer. Your business will reach its full potential when you maximize digital marketing opportunities.