What To Look For in a PPC Agency in Florida
Running a successful pay-per-click (PPC) campaign can help grow your business.
If you’re a business owner in Florida, you know that competition is fierce. It can be hard to stand out from the crowd. However, with the help of a skilled PPC management agency in Florida, you can start seeing results.
PPC can help your business grow by targeting potential customers who go to Google to search for your products or services online.
How do you know which PPC agency is right for you? In this article, we will discuss what to look for in a PPC agency. We’ll also reveal tips for making sure you choose one that helps you build a successful campaign.
Benefits of PPC
PPC is an effective way to reach potential customers already interested in what you have to offer. You can target specific locations, demographics, and interests.
Other pay-per-click advertising benefits include the following.
- You can quickly get a new campaign into motion
- Tracking results helps you understand what’s working best
- After refining the ads, you can scale quickly into profit
What Makes a Good PPC Campaign?
There are a few key components that make up a successful PPC campaign.
First, you need to use strong ad copy. Your ad should be well-written and relevant to the keywords you’re targeting. It should also include a call-to-action (CTA) that encourages users to click.
Second, targeting the correct keywords is a must. Use a mix of broad and long-tail keywords relevant to your products or services.
Third, you need to build a well-designed landing page. Your landing page needs to remain relevant to the ad copy and keyword targeting. Using a clear CTA and easy navigation, a landing page’s design should help with conversions.
Finally, you need to track and analyze your results. Regularly review your campaign’s performance and make changes as needed.
How To Choose the Right PPC Agency in Florida
There are a few things you should keep in mind when selecting Google Ads services in FL to build a successful campaign.
Industry Experience
When considering a PPC agency, you want to make sure they have experience in your industry. Choose an agency that understands the unique challenges and opportunities of your business. An experienced team will know how to create and manage a campaign that meets your specific goals.
At Two Oceans Digital, we’ve served our clients since 1995. Our clients include local and national brands.
Due to our vast experience, we understand the marketing and advertising needs of businesses across all sectors. We pride ourselves on creating PPC management for Florida businesses and helping your brand increase lead flow and sales.
Examples of our client portfolio include the following.
- Fantasy Fest
- The Florida Keys & Key West
- Keys Voices
- The Kayak Shack
- Boxwood Winery
- Whale Harbor Restaurant
- Ambrosia Key West
- Southernmost Point Webcam
- Valley View Ranch
Our agency also maintains accreditation with Bing Ads and Google Ads. We’re a certified partner with Semrush and SharpSpring.
Team (Friendly, Helpful Staff with Experience)
You want to work with an agency that offers a team of friendly, helpful staff members willing to answer your questions.
Our Two Oceans Digital team is knowledgeable and experienced. Combined, we provide dozens of years of marketing and advertising experience to your campaigns. We’re here to help you every step of the way, from planning to execution. We’ll make sure your campaign is on track and performing well.
Always ask your potential PPC agency about the way they communicate with their clients.
We use clear communication throughout our process. We’re available each day to field any questions you or your team need to ask. We’ll also provide regular reports and updates so you can see the results for yourself.
Our team’s experience includes social media, application development, website design, email marketing, search engine optimization, local search management, drone media marketing, and of course, Google Ads PPC services for Florida businesses.
Look for a PPC agency that invests time in serving the community. We take pride in staying engaged with our local area and businesses. Recent events include our attendance and sponsorships at the Key West Golf Club, Key West Marriott Beachside, and Chamber of Commerce luncheon.
Price
When it comes to PPC management, price is always a factor. Keep in mind that cheaper isn’t always better. You want to work with an agency that offers quality services at a fair price.
At Two Oceans Digital, we offer a variety of pricing options to fit your budget. We’ll work with you to create a campaign that meets your needs and fits your budget.
Pricing includes ad costs. Make sure to work with a Florida PPC agency that helps you keep a close eye on your return on investment (ROI). Our reporting transparently shows you how much you’ve invested in ads and the resulting ROI.
Reputation: Testimonials and Reviews
When considering an agency, be sure to check out their testimonials and reviews. It will give you a good idea of what other clients have to say about their experience.
Two Oceans Digital has helped clients across a variety of industries achieve success with our PPC management in Florida. However, don’t take our word for it. Ask us for past client testimonials and reviews. We’ll show you how much our clients appreciate the work we perform.
Results: Performance and Case Studies
When you’re looking at an agency’s results, pay attention to both their performance and case studies. It will give you a well-rounded view of what they’re capable of.
Make sure you work with a data-driven PPC agency. When evaluating performance, take a look at things like the average position of ads, conversion rate, and cost per conversion. All of these metrics will give you an idea of how successful an agency is.
Evaluating a PPC agency’s SEO management and SEO services, in general, will also help you determine if the agency can make articles that will be at the top of a Google search, ensuring the highest volume of pay-per-clicks.
Ask your prospective Florida PPC agency what types of KPIs (key performance indicators) it uses to help deliver successful advertising campaigns for your business. Your agency can help you create immediate sales from campaigns the more it understands the data that helps maintain solid long-term results.
Select a PPC agency that uses KPIs such as cost per click, clicks, quality score, click-through rate, conversion rate, and cost per acquisition.
Ask about keyword research. A paid search campaign’s success depends on targeting the most appropriate keywords. While your most immediate goal is increasing sales, don’t forget about growing your email subscriber list. Or, you may want to drive brand awareness.
Different types of keywords help bring in immediate sales. Some keywords help create brand awareness. Other keywords will help grow your list so you can nurture those people into tomorrow’s customers.
Ask your PPC agency questions like these.
- What keyword research tools do you make use of?
- How do you make decisions when choosing keywords?
- How do you determine which keywords to keep or remove?
Your PPC campaign depends on using the proper PPC channel. Some businesses might benefit from social ads. Others might benefit more from the different types of Google Ad placements. You need to find out how your prospective PPC agency will make decisions in this area.
You may not know which channels will work best for your business. Ask your prospective PPC agency how they will help guide you in this area.
Performance improves when an agency stays current with the changing climate with platforms such as Google Ads. The Two Oceans Digital team stays up to date and knowledgeable about each PPC platform used to help generate new customers for your business.
Case studies provide a real-world look at how an agency has helped its clients achieve success. Be sure to ask for case studies that are relevant to your industry or goals.
Look for expertise in local search when researching your next PPC agency. Your business needs foot traffic from the people who live close to your establishment. To accomplish this goal, it’s important to show up at the correct time in local search results.
You might ask your Florida PPC management agency the following questions.
- How will you help us reach our local community?
- Can you show local PPC results for businesses similar to us?
- What is your overall approach to local advertising?
- How will you help us measure success with our ad campaigns?
Mobile optimization is another performance area to discuss with your PPC agency. You need to make sure each ad shows up well on your customer’s mobile device. Your PPC agency needs to understand the dynamic between social and search algorithms.
Ask questions like the following around mobile optimization and performance.
- Do you design different ads for mobile and desktops?
- Can you show me past mobile results?
- Do you continuously adjust mobile ads based on performance?
Conclusion
Are you interested in learning more about Two Ocean’s Florida PPC Google ad services? We welcome all your questions about Florida PPC management. Our goal is to help make you comfortable with your decision.
If you’re interested in running a PPC campaign to drive additional sales for your business, we’d love to help you. Click here to contact us to book a free PPC ad consultation today.