What To Look For When Selecting the Best SEO Companies in Florida

The internet is a vast place, and it’s constantly growing. One query in a search engine can potentially yield millions, if not billions, of results. For example, if you type in “What is SEO” into Google, it pulls up over three billion results.

When you run a website, especially if the website ties you to your business, you don’t want customers to search through pages of results to find you. Instead, you want to be featured prominently at the top of the page. To improve your rankings on sites like Google, Yahoo!, and Bing, you need an SEO expert.

What Is SEO?

Search Engine Optimization, or SEO, is the process of modifying a website to organically increase your chances of ranking higher in search engine results. Experts optimize your website by addressing key factors surrounding the overall user experience. These factors include:

  • Making your site more appealing.
  • Fixing technical problems. 
  • Improving page load speeds. 
  • Adding structured data. 
  • Including high-quality content. 
  • Adding more backlinks. 

Make Your Site More Appealing

Making your site more appealing to users may mean changing the layout or architecture, making your page less crowded, making good use of images and graphics, and creating appealing call-to-action prompts.

Fix Technical Problems

Users won’t spend much time on a website if pages don’t load or if your site hosts a vast quantity of broken links.

Improve Page Speed

Users also won’t spend time on a website if it’s slow. High loading times will ultimately drive them someplace else to find their information.

Add Structured Data

Structured data is information within your website’s code that gives search engines explicit details on what your website is trying to accomplish. Adding structured data increases your chances of ranking higher for specific topics.

Include Great Content

Search engines track how much time users spend on your website and how many clicks they make. Elements like this all increase when quality content is present throughout the site. Quality content means valuable, fresh content that’s easy for users to read.

Add Backlinks

Backlinks, also called incoming or inbound links, are links that go from one website to another. Algorithms will look at the pages you link to, and if those pages are trusted pages with quality content, your page will rank higher. Similarly, the more pages that link to you, the higher your content will be in the results.

Why Is SEO Important To Your Business in Florida?

SEO is essential for businesses, particularly if your business caters to those locally. It’s estimated that 46% of Google searches are looking for local information, and 97% of users search online for a local business. For example, a user may search for “SEO company Florida.” 

Even if your business fits that criteria, it may not rank highly on the search page. To boost your website for people looking for your type of business, you need to hire someone familiar with working with local SEO. These professionals can help you rank higher not just for search engine users but also on platforms like Google Maps and Google Business.

Factors To Consider When Choosing an SEO Agency

Now that you understand what SEO is and why you need it to boost search engine rankings, it’s time to hire someone. But with tons of SEO agencies out there, how do you choose the one best suited to help you? There are a few things you can take a look at to help you choose.

Hiring a Professional SEO Expert

Search engines will crawl to decipher whether or not your website is easy to navigate. Does it provide easy to access, helpful, and trustworthy information? Is it easy to tell what your website is trying to convey? 

The best solution for improving your website’s SEO is to hire an SEO expert. They can give you an unbiased opinion of your website, they know all the different factors that go into SEO, and they have in-depth knowledge of the tips and tricks to make your website stand out in a search.

Are They Highly Recommended?

When looking for a new service or product, the first thing we do is ask for recommendations. Do you know a business owner who has a good website? Or maybe you remember someone in your book club mentioning SEO. Try reaching out to your local network to see if anyone has recommendations.

Do They Have Good Reviews?

When you search for a business type on Google, like “SEO company Florida” for example, it usually pulls up a list of businesses with their contact information, basic overview, and reviews. Looking at reviews for a company can give you an idea of the quality of their work and how they treat their customers.

However, it’s important to note that people who have a negative experience are more likely to leave reviews than people who have a positive experience. In fact, customers who have a bad experience are two to three times more likely to post a review. This doesn’t mean you should dismiss the negative reviews completely. Looking at the ratio of good reviews to bad reviews can help you determine if a company will be the best fit for you.

Are They Able to Help With What You Need?

Search engine optimization has many facets. Before choosing an SEO agency, take a look at your site, determine what you need to change, and choose an agency that can help you make those changes. For example, perhaps your articles and content are strong, but you need help with the structured data. In that case, find an agency that is not only experienced with structured data but also gets good results.

It’s also beneficial if the professional you hire is familiar with the topic or niche of your website. If you’re a local business, hiring someone from your area can help you get better results. Similarly, if you run a retail website, you want someone who has experience doing SEO for retail websites. 

You wouldn’t choose someone who has only worked with corporate websites. That would be like asking a chef who has only ever cooked Italian food to cook Thai. They might do an okay job, but you’re more likely to get better results by hiring an experienced Italian chef.

Does Their Work Get Results?

A company can tell you that they’re SEO experts, but the proof is in the search results. When you search for sites or articles in their portfolio, how far down the page do you have to scroll before their content comes up? The higher up they are in the search results, the more effective their SEO tactics are.

Looking at their analytics is another way to measure their success. Can they show you how their changes to a website have impacted its traffic, clicks, and the number of time visitors have spent on a site? By looking at before-and-after comparisons, you can understand how effective their strategies are.

Are They Helpful and Responsive?

When hiring an SEO, you want to know if they’ll be available to return calls and answer questions. If you send an email, can you expect a response later? The next business day? Do they answer all questions?

You can often get some of this information from reviews or the experiences of others. To get an idea for yourself, pay attention to how they communicate with you as you request information and try to learn more about them. Are they able to respond to your questions? Are they helpful when trying to schedule a consultation? 

While some companies may put on a good front when trying to get your business, by comparing your experiences with others, you should get a good idea of how responsive they’ll be once they’re working with you.

How Two Oceans Digital Helps With SEO

Two Oceans Digital is the perfect option for a Florida-based SEO company. They have an excellent rank on Google, with reviewers raving about exceptional service and fair pricing.

Two Oceans Digital offers a wide variety of services for your business. They assist in creating and maintaining websites, marketing for different platforms and business types, and search engine optimization. Their SEO best practices include, but are not limited to, creating meta descriptions for all pages, fixing accessibility issues, installing tools like Google Analytics, and creating site maps.

Two Oceans Digital is open Monday-Friday, from 9 am-5 pm EST. There are three ways to contact them:

Conclusion

Search engine optimization needs to be an essential part of your business and marketing plans. SEO is what allows potential clients to find your content and increases the odds that search engine users will click on your page. Search Engine Optimization looks at and adjusts several factors to improve user experience and increase your rankings within search engines. 

When searching for an SEO company, you want to look for a highly recommended company with good reviews, can accommodate your specific needs, and has a proven track record of success. Two Oceans Media fits all these criteria and is the perfect choice to help optimize your website.